ZIWI Peak Air-Dried Venison Cat Food 400g

ZIWI Peak Air-Dried Venison Cat Food 400g

ZIWI Peak Air-Dried Venison is built differently. With 96% free-range New Zealand venison, organs, bone, and New Zealand Green Mussel, this is a complete and balanced cat food that works with your cat's biology rather than around it. Gently air-dried using ZIWI's proprietary Z-TWINTECH® technology, every batch retains the amino acid profiles, natural enzymes, and bioavailable nutrients of raw meat — without the handling risks or freezer requirements of a raw diet.

The venison is sourced from free-range deer raised on New Zealand's South Island — grass-fed, ethically raised, and free from added hormones, antibiotics, and growth promotants. Venison is also a novel protein, absent from most mainstream cat foods, making this the natural first choice for cats who have developed sensitivities or allergic reactions to the ubiquitous chicken and fish proteins found in standard formulas.

Two cat-specific additions set this formula apart: Taurine, an essential amino acid that cats cannot synthesise on their own and must obtain entirely from diet, is included at meaningful therapeutic levels to support heart function, sharp vision, and reproductive health. DL-Methionine is added to support urinary tract health — a particularly important consideration for indoor cats and males with a tendency toward urinary crystal formation.

Key Features & Flavour Profile

96% Meat, Organs & Bone — Built for Obligate Carnivores Six whole-animal venison cuts — muscle, tripe, heart, lung, liver, kidney — delivering a complete spectrum of naturally occurring vitamins, minerals, and amino acids the way a cat's body is designed to absorb them. No grain, no potato, no tapioca starch, no rendered meal, no glycerin.

Free-Range, Grass-Fed New Zealand Venison Ethically raised on New Zealand's remote South Island pastures. GMO-free, farmed without hormones or antibiotics, and fully traceable from farm to bag. One of the most transparent and accountable supply chains in the premium cat food category.

Z-TWINTECH® Air-Drying — Raw Nutrition, Ready to Serve Gentle twin-stage air-drying preserves natural nutrients that high-heat kibble processing destroys. The result is raw-diet nutrition and palatability, with none of raw feeding's preparation demands — simply scoop, serve, and reseal.

Taurine — Non-Negotiable for Cat Health Unlike dogs, cats have no ability to synthesise Taurine from other amino acids. Dietary Taurine deficiency in cats causes dilated cardiomyopathy, progressive retinal degeneration, and reproductive failure — irreversible conditions that develop silently over time. ZIWI Peak Venison provides a minimum of 0.20% Taurine, well above maintenance requirements and appropriate for all life stages including growing kittens.

DL-Methionine — Urinary Tract Support DL-Methionine is an essential sulphur-containing amino acid that helps maintain optimal urinary pH in cats — reducing the conditions that favour struvite crystal formation. Particularly relevant for male cats, indoor cats with limited activity, and cats with a documented history of urinary issues.

New Zealand Green Mussel — Natural Joint & Coat Support A bioavailable source of Omega-3 fatty acids, glucosamine, and chondroitin — delivering 1,000mg/kg glucosamine and 1,300mg/kg chondroitin sulphate for joint mobility, plus essential fatty acids for healthy skin and a glossy coat.

Novel Single Protein — Hypoallergenic Chicken and tuna dominate the cat food aisle so completely that most sensitised cats have never encountered venison. As a novel protein with no prior immune exposure history for most cats, venison provides a clean, allergen-free foundation for cats managing food sensitivities, itchy skin, loose stools, or chronic vomiting linked to dietary triggers.

Inulin from Chicory Root — Prebiotic Gut Support Supports a healthy gut microbiome to improve digestion, stool consistency, and nutrient absorption — especially valuable during dietary transitions or for cats with a history of digestive sensitivity.

Ingredient

Venison, Venison Tripe, Venison Heart, Venison Lung, Venison Liver, Venison Kidney, New Zealand Green Mussel, Venison Bone, Lecithin, Inulin (from Chicory Root), Dried Apple Pomace, Venison Cartilage, Minerals (Dipotassium Phosphate, Magnesium Sulphate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Dried Organic Kelp, Salt, DL-Methionine, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine.

Guaranteed Analysis

Metabolisable Energy: 4,950 kcal ME/kg  |  441 kcal ME/cup

AAFCO: Formulated to meet AAFCO Cat Food Nutrient Profiles for All Life Stages.

Feeding Guide

ZIWI Peak is a complete and balanced food — serve as your cat's sole diet, as a premium meal topper over wet or dry food, or as a high-value training reward.

Transitioning: Introduce over 7–10 days, gradually increasing the ZIWI portion while reducing your cat's previous food. Cats are creatures of habit — a slower transition reduces the risk of refusal and digestive upset.

Daily Feeding Guide (Adult Cats):

Kittens & Pregnant/Nursing Females: Feed approximately double the above amounts, divided into 2–3 meals per day.

Senior Cats: Adjust serve based on activity level and body condition. The natural Taurine content and joint-supportive Green Mussel make this recipe particularly suitable for ageing cats.

Storage: Reseal the bag after each use and store in a cool, dry place away from direct sunlight. Use within 8 weeks of opening. No refrigeration required.