Animals Like Us RawMix50 with Grass-Fed Beef
Animals Like Us RawMix50 is a complete, balanced dog food that is literally 50% freeze-dried raw — real, grass-fed New Zealand beef organs and meat, freeze-dried to lock in raw nutrition — blended with 50% high-protein kibble bites for structure, completeness, and convenience. Every meal delivers the natural digestibility, palatability, and nutrient density of a raw diet, without any of the preparation.
The freeze-dried half is built from five whole-animal grass-fed beef cuts: lung, tripe, heart, liver, and spleen — the organ-rich composition that raw feeding advocates have long valued for its natural concentration of vitamins, minerals, and bioavailable protein. The top three ingredients on the label are all real, recognisable beef. Nothing rendered, nothing anonymous. The kibble half adds nutritional completeness, structural variety, and the consistent calorie delivery that makes portioning straightforward.
Add water and the mix transforms: the freeze-dried raw pieces rehydrate and the kibble releases its coating, creating a warm, meaty gravy that even the most committed food refusers find difficult to ignore. Serve dry for the crunch and texture variety. Serve wet for the aroma and palatability boost. The choice is yours — and your dog's.
Produced in New Zealand from grass-fed, ethically raised beef, with added New Zealand Green Mussel for natural joint support, Chicory Root as a prebiotic, and Fish Oil for Omega-3 — this is a 37% protein, complete and balanced formula that works as your dog's everyday food for every life stage.
Key Features
50% Freeze-Dried Raw Beef — Real Organs, Real Nutrition Five grass-fed beef cuts — lung, tripe, heart, liver, and spleen — freeze-dried at the peak of freshness to retain the amino acid profiles, natural enzymes, and micronutrients present in raw meat. Organ meats are nature's most nutrient-dense food source: liver for Vitamin A, B12, and iron; heart for Taurine and CoQ10; tripe for natural digestive enzymes and probiotics. No heat processing. No nutrient destruction.
50% High-Protein Kibble Bites — Complete, Convenient, Balanced The complementary kibble component ensures the recipe meets AAFCO All Life Stages nutritional profiles without requiring any additional supplementation. It also provides textural contrast in every mouthful — the combination of crunchy bites and chewy freeze-dried pieces keeps mealtimes genuinely engaging for dogs who eat too fast or bore easily with single-texture foods.
Serve Dry or Add Water for Instant Gravy One of RawMix50's most practical features: just add warm water and watch the mix transform into a deeply aromatic, meaty gravy that coats every piece. This makes it an exceptional option for fussy eaters, seniors with reduced appetite, dogs recovering from illness, or any dog who needs a palatability boost without switching foods entirely.
Grass-Fed, Ethically Raised New Zealand Beef Sourced from New Zealand's renowned free-range beef farms — grass-fed and grass-finished, without added hormones, antibiotics, or growth promotants. New Zealand's clean agricultural environment and strict animal welfare standards are the same reasons ZIWI and other premium NZ pet food brands have built their global reputations on the same supply base.
New Zealand Green Mussel — Natural Joint Support Every kilogram delivers 3,500mg/kg of naturally occurring glucosamine from whole New Zealand Green Mussel — a bioavailable, clinically recognised source of joint-supportive nutrients that supports cartilage integrity, fluid production, and mobility at any life stage.
Chicory Root (Inulin) — Prebiotic Gut Health Supports a healthy and balanced gut microbiome for consistent digestion, improved nutrient absorption, and firmer stools — particularly useful during dietary transitions or for dogs with a history of digestive sensitivity.
Fish Oil — Omega-3 Fatty Acids Included to support skin and coat health, cardiovascular function, and healthy inflammation response — complementing the high meat content with essential fatty acids that pure beef alone cannot provide.
No Wheat, Corn, Soy, Glycerins or Added Colouring A clean label commitment: free from the most common dietary allergens and unnecessary additives. Suitable for dogs with sensitivities to grain and common fillers.
Ingredient List
Beef Lung, Beef Tripe, Beef Heart, Beef Liver, Poultry Meal, Faba Beans, Beef (Source of Glucosamine), Beef Spleen, Tapioca Starch, Pea Protein, Peas, Canola Meal, Poultry Fat, Fish Oil, Beef Hydrolysate, Dried Plain Beet Pulp, Monocalcium Phosphate, Salt, New Zealand Green Mussel, Calcium Carbonate, Choline Chloride, Citric Acid (Preservative), Potassium Chloride, Dried Chicory Root, Vinegar, DL-Methionine, Taurine, Yeast Extract, Ground Parsley, dl-alpha-Tocopherol Acetate, L-Ascorbyl-2-Monophosphate, Zinc Amino Acid Complex, Mixed Tocopherols (Preservative), Copper Amino Acid Chelate, Niacinamide, Iron Amino Acid Chelate, Rosemary Extract, Vitamin B12 Supplement, Manganese Amino Acid Complex, D-Calcium Pantothenate, Thiamine Mononitrate (B1), Vitamin A Supplement, Riboflavin (B2), Pyridoxine Hydrochloride (B6), D-Biotin, Calcium Iodate, Menadione Sodium Bisulfite Complex, Folic Acid, Vitamin D3 Supplement, Sodium Selenite.
Guaranteed Analysis
| Nutrient |
Amount |
| Crude Protein (min) |
37.0% |
| Crude Fat (min) |
13.0% |
| Crude Fibre (max) |
5.0% |
| Moisture (max) |
11.0% |
| Omega-3 Fatty Acids (min) |
0.5% |
| Omega-6 Fatty Acids (min) |
1.4% |
| Glucosamine (min) |
3,500 mg/kg |
| Vitamin A (min) |
10,000 IU/kg |
Feeding Guide
Animals Like Us RawMix50 is a complete and balanced food — serve as your dog's full daily diet. No additional supplementation required.
Two ways to serve:
Dry — Measure the daily portion and serve directly in the bowl. The combination of freeze-dried pieces and kibble bites provides textural variety and satisfying crunch.
With Water (Recommended for Fussy Eaters) — Add warm water at roughly a 1:1 ratio by volume. Stir gently and allow to sit for 1–2 minutes while the freeze-dried pieces rehydrate and the kibble releases its coating into a rich, aromatic gravy. Serve immediately while warm.
Transitioning to RawMix50: Transition over 7–10 days, gradually replacing your dog's previous food. The high raw organ content is nutrient-dense — a slower transition minimises the risk of digestive upset.
Daily Feeding Guide (Adult Dogs):
| Dog's Body Weight |
Daily Amount |
| Up to 5 kg |
¼ cup (approx. 35g) |
| 5–10 kg |
½ cup (approx. 70g) |
| 10–20 kg |
¾–1 cup (approx. 105–140g) |
| 20–30 kg |
1½ cups (approx. 210g) |
| 30 kg+ |
2+ cups (approx. 280g+) |
Puppies & Pregnant/Nursing Females: Feed approximately 1.5–2× the adult maintenance amount, divided into 2–3 meals per day.
Storage: Store in a cool, dry place away from direct sunlight. Reseal the bag after each use. Once water has been added to any portion, serve immediately and discard any unused wet mixture — do not store rehydrated food.