{"product_id":"ziwi-peak-air-dried-venison-cat-food-all-life-stages-400g","title":"ZIWI Peak Air-Dried Venison Cat Food 400g","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eZIWI Peak Air-Dried Venison Cat Food 400g\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eZIWI Peak Air-Dried Venison is built differently. With 96% free-range New Zealand venison, organs, bone, and New Zealand Green Mussel, this is a complete and balanced cat food that works \u003cem\u003ewith\u003c\/em\u003e your cat's biology rather than around it. Gently air-dried using ZIWI's proprietary Z-TWINTECH® technology, every batch retains the amino acid profiles, natural enzymes, and bioavailable nutrients of raw meat — without the handling risks or freezer requirements of a raw diet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe venison is sourced from free-range deer raised on New Zealand's South Island — grass-fed, ethically raised, and free from added hormones, antibiotics, and growth promotants. Venison is also a novel protein, absent from most mainstream cat foods, making this the natural first choice for cats who have developed sensitivities or allergic reactions to the ubiquitous chicken and fish proteins found in standard formulas.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo cat-specific additions set this formula apart: Taurine, an essential amino acid that cats cannot synthesise on their own and must obtain entirely from diet, is included at meaningful therapeutic levels to support heart function, sharp vision, and reproductive health. DL-Methionine is added to support urinary tract health — a particularly important consideration for indoor cats and males with a tendency toward urinary crystal formation.\u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\u003c\/blockquote\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eKey Features \u0026amp; Flavour Profile\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e96% Meat, Organs \u0026amp; Bone — Built for Obligate Carnivores\u003c\/strong\u003e Six whole-animal venison cuts — muscle, tripe, heart, lung, liver, kidney — delivering a complete spectrum of naturally occurring vitamins, minerals, and amino acids the way a cat's body is designed to absorb them. No grain, no potato, no tapioca starch, no rendered meal, no glycerin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFree-Range, Grass-Fed New Zealand Venison\u003c\/strong\u003e Ethically raised on New Zealand's remote South Island pastures. GMO-free, farmed without hormones or antibiotics, and fully traceable from farm to bag. One of the most transparent and accountable supply chains in the premium cat food category.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eZ-TWINTECH® Air-Drying — Raw Nutrition, Ready to Serve\u003c\/strong\u003e Gentle twin-stage air-drying preserves natural nutrients that high-heat kibble processing destroys. The result is raw-diet nutrition and palatability, with none of raw feeding's preparation demands — simply scoop, serve, and reseal.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTaurine — Non-Negotiable for Cat Health\u003c\/strong\u003e Unlike dogs, cats have no ability to synthesise Taurine from other amino acids. Dietary Taurine deficiency in cats causes dilated cardiomyopathy, progressive retinal degeneration, and reproductive failure — irreversible conditions that develop silently over time. ZIWI Peak Venison provides a minimum of 0.20% Taurine, well above maintenance requirements and appropriate for all life stages including growing kittens.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDL-Methionine — Urinary Tract Support\u003c\/strong\u003e DL-Methionine is an essential sulphur-containing amino acid that helps maintain optimal urinary pH in cats — reducing the conditions that favour struvite crystal formation. Particularly relevant for male cats, indoor cats with limited activity, and cats with a documented history of urinary issues.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNew Zealand Green Mussel — Natural Joint \u0026amp; Coat Support\u003c\/strong\u003e A bioavailable source of Omega-3 fatty acids, glucosamine, and chondroitin — delivering 1,000mg\/kg glucosamine and 1,300mg\/kg chondroitin sulphate for joint mobility, plus essential fatty acids for healthy skin and a glossy coat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eNovel Single Protein — Hypoallergenic\u003c\/strong\u003e Chicken and tuna dominate the cat food aisle so completely that most sensitised cats have never encountered venison. As a novel protein with no prior immune exposure history for most cats, venison provides a clean, allergen-free foundation for cats managing food sensitivities, itchy skin, loose stools, or chronic vomiting linked to dietary triggers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eInulin from Chicory Root — Prebiotic Gut Support\u003c\/strong\u003e Supports a healthy gut microbiome to improve digestion, stool consistency, and nutrient absorption — especially valuable during dietary transitions or for cats with a history of digestive sensitivity.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eIngredient\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVenison, Venison Tripe, Venison Heart, Venison Lung, Venison Liver, Venison Kidney, New Zealand Green Mussel, Venison Bone, Lecithin, Inulin (from Chicory Root), Dried Apple Pomace, Venison Cartilage, Minerals (Dipotassium Phosphate, Magnesium Sulphate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Dried Organic Kelp, Salt, DL-Methionine, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine.\u003c\/p\u003e\n\u003cblockquote class=\"ml-2 border-l-4 border-border-300\/10 pl-4 text-text-300\"\u003e\u003c\/blockquote\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eGuaranteed Analysis\u003c\/h3\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-border-300\/60 py-2 pr-4 align-top font-bold\"\u003eNutrient\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-border-300\/60 py-2 pr-4 align-top font-bold\"\u003eAmount\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eCrude Protein (min)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e44.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eCrude Fat (min)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e24.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eCrude Fibre (max)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e3.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eMoisture (max)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e14.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eAsh (max)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e12.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eTaurine (min)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e0.20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eGlucosamine (min)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e1,000 mg\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003eChondroitin Sulphate (min)\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e1,300 mg\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMetabolisable Energy:\u003c\/strong\u003e 4,950 kcal ME\/kg  |  441 kcal ME\/cup\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAAFCO:\u003c\/strong\u003e Formulated to meet AAFCO Cat Food Nutrient Profiles for All Life Stages.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFeeding Guide\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eZIWI Peak is a complete and balanced food — serve as your cat's sole diet, as a premium meal topper over wet or dry food, or as a high-value training reward.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTransitioning: Introduce over 7–10 days, gradually increasing the ZIWI portion while reducing your cat's previous food. Cats are creatures of habit — a slower transition reduces the risk of refusal and digestive upset.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDaily Feeding Guide (Adult Cats):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"overflow-x-auto w-full px-2 mb-6\"\u003e\n\u003ctable class=\"min-w-full border-collapse text-sm leading-[1.7] whitespace-normal\"\u003e\n\u003cthead class=\"text-left\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-border-300\/60 py-2 pr-4 align-top font-bold\"\u003eCat's Body Weight\u003c\/th\u003e\n\u003cth scope=\"col\" class=\"text-text-100 border-b-0.5 border-border-300\/60 py-2 pr-4 align-top font-bold\"\u003eDaily Amount\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e1–2 kg\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e20–35g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e2–4 kg\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e35–55g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e4–6 kg\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e55–70g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e6 kg+\u003c\/td\u003e\n\u003ctd class=\"border-b-0.5 border-border-300\/30 py-2 pr-4 align-top\"\u003e70g+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKittens \u0026amp; Pregnant\/Nursing Females:\u003c\/strong\u003e Feed approximately double the above amounts, divided into 2–3 meals per day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSenior Cats:\u003c\/strong\u003e Adjust serve based on activity level and body condition. The natural Taurine content and joint-supportive Green Mussel make this recipe particularly suitable for ageing cats.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Reseal the bag after each use and store in a cool, dry place away from direct sunlight. Use within 8 weeks of opening. No refrigeration required.\u003c\/p\u003e","brand":"ZIWI","offers":[{"title":"Default Title","offer_id":46557372219591,"sku":null,"price":55.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/2233\/3127\/files\/ziwi-peak-air-dried-venison-cat-food-400g-free-range-new-zealand-recipe_1.jpg?v=1779345006","url":"https:\/\/www.petroom.com.au\/products\/ziwi-peak-air-dried-venison-cat-food-all-life-stages-400g","provider":"Petroom","version":"1.0","type":"link"}